SEBI is set to allow E-Commerce firms to sell mutual funds.
A SEBI panel on digitization of financial services headed
by Nandan Nilakeni, has submitted its recommendations.
Flipkart & Amazon might sell mutual funds. SEBI wants
the plan to work right, from the beginning J
As stated, ‘The idea is to ATTRACT as many potential mutual
fund investors as possible from day one, ‘WITHOUT CREATING TOO MUCH RISK’, for
customers (customers, Not Investors).
The ‘Selling Process’ (the word SELLING) will be designed
to earn investors on Suitability.
After submission of personal details (age, pan #, bank, Aadhar
#, Income, location details et al on these websites…it will offer products that
are suitable & checks, that the buyer is NOT Overexposed to Excessive
Risks.
Buyer Beware & not Investor Beware
There is a fundamental difference between the word BUY
& INVEST. I hope that the intellectual committee realizes this difference.
It might take off like a rocket, but let the people who
shop on these websites ‘Daily’, understand first –
Investing > Savings > Spending
They are now @ Spending J