Perception = Price of Uncertainty

Facts = Price of Certainty

When,

Perceptions > Facts = Expectations get built and the end result is far away from the Reality (a very high probability).

Facts > Perceptions = Expectations are closely tied to the Reality, or beat the Reality (again, a very high probability).

A perceived outcome which is beyond the limits of Certainty, is best ignored.

Money Life decisions are to be based on facts (Certainty of outcomes) & not Perceptions (Uncertainty of Outcomes).

Brexit – plays on Fear of Immigration

Bremain – plays on Fear of Economic impact

Both, are classic Perceptions. No certainty of facts attached to them. It is pure, FEAR play.

By the way…

The betting kings in London & the Astrologers in India are predicting a, ‘Bremain & not a Brexit’ J

We will know the answer by this time, tomorrow.