'Never use a long word where a short one will do' - George Orwell.

He advised writers against using

Cliches
Needless wrong words
Jargon
The passive voice

'Never use a complication option, when a simpler one is available'.

Avoid -

Complex Products
Needless Investment & Insurance Options
Unnecessary Technicalities & Views
Be 'Active' in reviewing Money Life progress

Keep it simple, yet effective.