Sunday, 20 October 2019

*_Great Indian Festivals, Spending & Festivals_*

Once upon a time, *great indian festivals* referred to the really fantastic indian festivals celebrated culturally across the length & breadth of the country.

We've now equated a festival's benchmark to *e com's discounted sales programs*

What else can we say when we end up with the *3rd great indian festival* within a month's time.

_Swiping credit cards to the available credit limits?_

_Swiping debit cards to the available balance in the savings bank account?_

_Borrowing from family & friends, just to buy a new gadget?_

_Loading up homes just because there is something selling at a discounted price?_

Where are we headed? 🤔

*If there is a no need of something in our life, there is no need to buy it*

*If there is a genuine need for something, there is a need to buy it; and yes, in the great indian sale*

_Spending money, needs a lot of clarity in mind_

Clarity to differentiate between a 

_Necessity_

_Comfort_

& a 

_Luxury_

The issue is....we've messed up our brains with no line of differentiation among the three variables.

So, there is *_utter chaos in today's reckless spending  which leads us to utter chaos in tomorrow's survival_*

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